Sharing European Experiences in Cycling Policies

To celebrate the conclusion of the PRESTO project after 33 months and to share experiences we have invited four European projects (which all work – with different methods and approaches – on the common aim of facilitating cycling in cities) to join our final meeting in Cologne, Germany on Wednesday December 7^th 2011. The event was designed to bring together experts from the PRESTO consortium and other cycling EU projects with the goal of exchanging good solutions and success stories, learning from each other’s successes and mistakes, sharing materials/products and creating new networking opportunities. Invited projects were:

• CARMA: STEER programme http://www.cyclingcarma.com/english/index.php
• Bike Friendly Cities: INTERREG programme (no website yet)
• Mobile2020: STEER programme www.mobile2020.eu
• Go Pedelec!: STEER programme http://www.gopedelec.eu/

Any great event needs a good MOC (master of ceremony)! Ms Bonnie Fenton from Rupprecht Consult (PRESTO coordinator) bravely managed to keep on schedule, and moderated the discussion following each presentation.

1. Introduction session: CARMA, Bike Friendly Cities, Mobile2020, GoPedelec! and PRESTO

• PRESTO project , Rafael Urbanczyk (Rupprecht Consult, DE)
• CARMA project, Hakan Perslow (City of Gothenburg, SE)
• Bike Friendly Cities project , Tiny Maenhout (City of Middelburg, NL)
• Mobile 2020 project , Tomas Hefter (ISOE, Frankfurt, DE)
• Go Pedelec! project , Thomas Lewis (energieautark, Vienna, AT)

2. Sharing experience in promotion activities: starter cycling cities

• Multi-generational cycling in Tczew (PRESTO) , Anna Peichert (City of Tczew, PL)
• Involving students in Zagreb (PRESTO) , Zeljka Pavlovic (City of Zagreb, HR)
• Bikeminded, targeted marketing and the use of social media in Kensington & Chelsea (CARMA) , Kathryn King (Kensington & Chelsea, London, UK)

3. Sharing experience in promotion activities: climber cycling cities

• The Green Mile Project in Venice (PRESTO) , Roberto Di Bussolo (City of Venice, IT)
• Stakeholder Consensus on Design Principles in Grenoble (PRESTO) , Elodie Castello (Grenoble Alpes-Métropole, FR)
  
• “E-Call a bike” system in Stuttgart (Go Pedelec!) , Thomas Lewis (energieautark, Vienna, AT)
  

4. Sharing experience in promotion activities: champion cycling cities

• Pedelecs demonstration in Bremen (PRESTO) , Klaus-Peter Land (ADFC Bremen, DE)
• Guidebook on bicycle challenges (CARMA) , Henk Kok (City of Eindhoven, NL)
  
• A bicycle ring road and a cycle hub in Middelburg (BFC) , Rob Kösters (City of Middelburg, NL)
  

Gallery of images from the exchange session in Cologne